Keynote Session

Analytics from Pennsylvania’s Changing Beverage Alcohol Market

Robert Isenberg, Market Research Division Chief
Pennsylvania Liquor Control Board

As a result of 2016 legislation (Acts 39, 85 and 166), the beverage alcohol landscape has transformed in Pennsylvania in recent years. As private retailers embrace the opportunity to sell limited quantities of wine to go, as direct wine shippers grow their sales to Pennsylvania residents and as the home-grown industries of Pennsylvania wineries, distilleries and breweries continue to expand, the commonwealth’s retail alcohol marketplace continues to evolve. As a result, the Pennsylvania Liquor Control Board (PLCB) has evolved in both organizational structure and operations, to serve the needs of new market participants and to optimize its own Fine Wine & Good Spirits retail operations. Additionally, the PLCB continues to evolve its analytic capabilities in response to external events and changes in consumer tastes. This presentation will elaborate on how data and statistics are used in the PLCB to understand these shifts. There will be a summary of measurable sales impacts from legislative changes and results from studies which identify trends in shopper behavior. Attention will also be given to changes in public-facing reports.

2020 Census: Getting an Accurate Count for Your Community

Lynne V. Newman, Partnership Specialist
Noemi Mendez, Data Dissemination Specialist
U.S. Census Bureau
Norman Bristol Colón, Executive Director
Governor's 2020 Census Complete Count Commission

The 2020 Census is vital to both Pennsylvania and your government. The Census is the basis for distributing federal funds as well as political representation in local, state, and federal districts. During this presentation you will learn how your community can get an accurate census count by working with the Census Bureau community partnership engagement program through partnership specialists. This presentation will include a discussion on what’s new for the 2020 census, area census offices, recruitment efforts, confidentiality and data tools and products. You will also learn about forming Complete Count Committees to educate and motivate your residents to participate in the Census.

2017 Census of Agriculture

King J. Whetstone, Regional Director
USDA’s National Agricultural Statistics Service (NASS)

This presentation will focus on the results from the 2017 Census of Agriculture (COA). The COA is a complete count of U.S farms and ranches and the people who operate them. Taken only once every five years, it looks at land use and ownership, operator characteristics, production practices, income and expenditures.

Pennsylvanians’ Perceptions of the Nature and Extent of Human Trafficking

Emily Strohacker, Ph.D., Assistant Professor of Criminal Justice
Jennifer Gibbs, Ph.D., Assistant Professor of Criminal Justice
Penn State Harrisburg School of Public Affairs

Human trafficking is a problem in Pennsylvania. Over 560 calls for service were made from Pennsylvania to the National Human Trafficking Hotline in 2017 alone; in the past 10 years, the Hotline has received approximately 4,000 calls in the Commonwealth. However, efforts to address this problem have been stymied by a confusion over what exactly human trafficking is. Drawing from an online survey administered by the Center for Survey Research in fall 2018, this study queried a sample of over 1,000 Pennsylvania residents on their perceptions of human trafficking. This presentation will summarize components of Pennsylvanians' definitions of human trafficking and more. We conclude with implications for policy, practitioners and future research.

Utilizing Data to Inform Statewide Child Welfare Advocacy Efforts

Kelly Hoffman, Vice President of Data and Strategy
Rachael Miller, Child Welfare Policy Director
Pennsylvania Partnerships for Children

Pennsylvania Partnerships for Children is a statewide, independent, non-partisan and non-profit organization which advocates for the improved health, education and well-being of children and youth in the Commonwealth. PPC is the KIDS COUNT recipient for the state, which annually produces the State of Child Welfare report. This detailed report focuses on the status of safety, permanency, and well-being of children impacted by the child welfare system in Pennsylvania. This session will focus on the development of the State of Child Welfare report and how it is utilized to develop legislative strategy and further advocacy planning for policy reform.

Visualizing Data Comparisons: A Case Study Using the PA Autism Needs Assessment

Paul Turcotte, Research Associate
Kate Verstreate, Data Analyst
Drexel University and the Bureau of Autism Services

The Pennsylvania Autism Needs Assessment is a large statewide survey of individuals with autism and their caregivers. This presentation will use results from the Pennsylvania Autism Needs Assessment to display an array of emerging data visualizations, most of which will leverage Tableau. Tableau uniquely allows for data visualization that is not limited to static line graphs and pie charts, and puts the power in the user’s hands by allowing them to manipulate and explore data on their own through the use of interactive visualizations. Administrative and survey data such as the Pennsylvania Autism Needs Assessment can be difficult to consolidate into a digestible, usable product, but by including filters on time or specific diagnosis we are able to provide end users with the data they are seeking. This presentation will display visualizations including maps, interactive dashboards, and custom charts.

Improving Organizational Capacity and Impact through an Empathy-Building Data Model

David O’Malley, Data Analyst
Benefits Data Trust

This presentation will focus on how implementing “empathy-building” data solutions can improve organizational capacity and impact. Improved knowledge about communities an organization engages with will result in better outcomes. Observations resulting from Benefits Data Trust’s community impact model will be used to demonstrate the advantages and barriers of integrating external data. The presentation will conclude by highlighting how this approach will empower data users and benefit organizations through an increased capacity, which will attract growth opportunities through external partnerships and funding.

Spatial Geography of Pennsylvania’s Craft Beer Industry

Alison E. Feeney, Ph.D., Professor
Shippensburg University, Department of Geography and Earth Science

Beer has been part of societies for thousands of years, and it certainly played an important role in the dietary and social life of North America settlers. Styles, production, distribution, and consumption is closely connected to the technology and economies of the times and the cultural practices of its population. Pennsylvania traditionally led the country in the number of breweries prior to Prohibition. After nearly a century of mass-produced beers, craft beer is thriving and having an enormous impact to the states’ economy, development, tourism, and recreation. Spatial data sets and GIS are used to understand overall distribution, cultural heritage, location, and growth of the industry-that of course must be thoroughly “investigated” for “field work.”

Who is Governing Pennsylvania Small Towns?

Jonathan Johnson, Senior Policy Analyst
Center for Rural Pennsylvania

The majority of Pennsylvania’s municipalities have very small populations (fewer than 2,500 residents). These municipalities are governed by elected officials who are responsible for public safety, planning and zoning and local roadways. Who are these officials? Why did they run? What do they see as important issues in their municipality? This session will examine these questions by highlighting the results of the 2018 survey of municipal officials and comparing the results to the 1999 and 2005 surveys.

A Brief Overview of US Census Bureau ECON Programs and Census Business Builder Demo

Adam Grundy, Supervisory Statistician
U.S. Census Bureau

An overview of the vast number of ECON Programs and surveys conducted at the US Census Bureau as well as key terms and definitions. The presentation will also include a comprehensive demonstration of a data tool called Census Business Builder (CBB).

Pennsylvania's Legal Boundaries (Panel Session)

    Jessica Trimble, Local Government Policy Specialist & Planner, DCED
    Robert Stabs
, Geographer, U.S. Census Bureau
    Tim Schock, Data Analyst, PASDC
    Jennifer Shultz, Data Services Manager, PASDC

In this panel session, representatives from state government, the U.S. Census Bureau, and the Pennsylvania State Data Center will discuss differences in Pennsylvania’s legal boundaries, with specific regard to municipal boundaries. A variety of boundaries exist for Pennsylvania municipalities, chief among them are those created by the Pennsylvania Department for Transportation (PennDOT) and the U.S. Census Bureau. How do these boundaries compare? And what efforts are being made to reconcile their differences? Panelists discuss.

Accessing Census Data in 2019: Transition to

KaNin Reese, Chief of CEDSCI
U.S. Census Bureau

After continuously developing a new way of accessing data over the past few years, we are now just a month away the retirement of American FactFinder and official launch of With no new releases in American FactFinder after June 2019, this platform will be the primary way to access data from the 2018 American Community Survey, 2017 Economic Census, 2020 Census, and more! Join this session to get an update on our progress, ask questions, provide feedback, and see live demonstrations on how to access ACS data from the new site.

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"Intel" Matters: How to Make a Business Case for Diversity, Equity, & Inclusion

Pedro Anés, President
Inpact Learning, LLC

In today's toxic environment toward Equity, Diversity and Inclusion, data has been used to create disinformation resulting in barriers to achieving equity and inclusion. This presentation is a quick introduction into helping data-users view their data through the lenses of Diversity, Equity and Inclusion. Data users will understand the fundamental value of Diversity, Equality, Equity & Inclusion, gain awareness of the role of Emotional Intelligence in creating the (business case), discover articles (information) that can create barriers to equity and inclusion, how the data was used and how to use the data to create opportunities, overcome barriers and gain buy-in, and begin a personal action plan for mindful data-use that creates the self discipline needed to “see data through the lenses of diversity”.

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